PROJECT

Technical Innovation

Instead of identifying technical platforms based on your knowledge of the industry, MotivBase Trends ensures you examine and pin point platforms through a consumer-led lens. These technical platforms may not always align with your internal thinking and that is why this process is often so eye-opening. Not just in terms of what the opportunities are, but also in terms of what each platform means to the consumer (whose mental model will often differ from yours within the industry).  

Using MotivBase Trends, we can decode the consumer's knowledge around a given topic. These result in the identification of technical demand spaces through a purely consumer-led lens.

'Double Click' into each technical demand space to understand them completely through a consumer-led lens, identifying ingredients and specifications that are already bubbling to the surface. Each area is then quantified in terms of its population reach, maturity, and projected growth.

Plot all the opportunities on the zone of innovation to pin point those specific demand spaces that will yield the most value to your business given its growth trajectory and maturity.

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