How companies use MotivBase Signals
Culture is created when new knowledge and new sets of meanings develop around existing topics and ideas. These new topics of knowledge develop indirectly first, in the outer edges of the contextual boundary. By the time they become directly linked to the root topic, the culture is fully formed. Which means if you're just studying direct meanings and relationships with social media trackers, you're uncovering ideas that are already well formed in culture. Meaning you're too late to the game. Signals helps organizations solve this problem and implement a more forward looking strategy.