Problems we solve

Here are the four most common types of problems we solve: 

Predicting demand

Our three products work together to first identify consumer-led scenarios, then decode the meanings behind those scenarios to quantify demand spaces. Finally culminating in the identification and quantification of jobs-to-be-done in the context of each demand space. 

Context is everything

Never apply a general lens around packaging onto different types of products - it doesn't work. Our Trends and Needs products ensure that you understand which contexts will enable gains in relation to packaging technology. It will also identify specific areas and solutions with most value. potential.  

Consumer-led approach

Innovation platforms are notorious misjudged and misunderstood. Our Trends product ensures that the consumer's interpretation of a platform isn't misaligned with the organization's. Plus it identifies specific demand spaces within the platform and quantifies its size, maturity, and growth rate.

Everything has meaning

Consumers are always more knowledgeable than we give them credit for. Our platforms allow us to identify the knowledge centers driving a trend forward, ensuring that you invest in technologies that carry the right forms of symbolic capital, so people value them for more than just function & form.

MotivBase offers three products that compliment each other.
Click the product name to learn more.
 
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SAMPLE REPORT:
See why so many Fortune 500 companies rely on MotivBase for innovation
In our sample reports, you'll see how we examine the culture of a topic or trend. Then decode the major demand spaces through the consumer-led lens, quantify them, and identify the most lucrative opportunities. 
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We work with organizations seeking growth not just through the creation of products and solutions, but also through the resolution of social and environmental problems.
Illustrated White Cats
Modeling and measuring the volatility of trends and issues in culture
The industry-led lens casts a distorted image of the growth and value of trends and issues in culture. In this video, our CEO talks about how we can solve this problem by studying and quantifying the language of meaning that consumers create around trends and issues.
Why big data ethnographic research is critical to insight and innovation professionals.

Techniques like human-centered design do a great job of getting to shared habits and rituals but struggle to understand underlying shared meanings that affect how human beings interpret issues and topics.

Research methods need to transform if we're serious about diversity

Let's do more than just talk about diversity. Let's begin by shedding light on the fact that traditional frames of research continue to bet on cultural homogenization.

Symbolic capital, tension, and tempo — the three tenets of understanding the why behind human behavior.

Product reviews are a vastly under-utilized resource in research. Here we discuss how it helps us uncover jobs with speed and agility.

Image by Sara Kurfeß
How to model the future impact of significant events in culture.
How to go beyond obvious short-term indicators to identify and track the early signals of long-term change.

Techniques like human-centered design do a great job of getting to shared habits and rituals but struggle to understand underlying shared meanings that affect how human beings interpret issues and topics.

Let's do more than just talk about diversity. Let's begin by shedding light on the fact that traditional frames of research continue to bet on cultural homogenization.

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