Who's Afraid of Spring Cleaning?
What is the biggest fear consumers reveal when it comes to spring cleaning?
The inability to control environmental threats to health.
Consumers are feel they are powerless to control their environment and the threats that affect their health and ability to enjoy life. They fear they will always be sick, if not worse because their symptoms are connected to things that they can't always control.
Meaning concerns around toxins in the home continues to rise.
Plus if I was a Bed Retailer, consumers are making a clear link to Spring Cleaning and replacing their mattress and bedding. Opportunity is starting us right in the face.