• jason

It's National Sea Monkey Day

A lot of people ask..."How obscure a topic can you search in MotivBase to understand the consumer perspective?"

So I ran a search on caring for Sea Monkeys in honor of their official day as an example of just how robust the system is. Amazingly, consumers engaging around this topic are revealing a linkage to meaning and spirituality.

But we can also see this product being used as a clear opportunity to prove to others that, as parents, they are building a wholesome family environment.

As you can see, the most dominant motivation linked to this squiggly little fellows is that, as parents, they are driven to create healthy family relationships, help all members of a family feel safe and connected to one another.

Who knew brine shrimp were so deep?

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