Are people really interested in living more sustainably?
Consumer culture is full of irony.
On the one hand, consumers want to live more sustainably because they see the perils of modern living (excess waste). On the other hand, the more access they get to local products, the less worried they become about wanting to be sustainable or reduce waste.
Why? Because as people we are constantly playing the alibi-game. One good alibi trumps the need for another.