PROJECT

Platform Innovation

Instead of identifying platforms based on your knowledge of the industry, MotivBase Trends ensures you examine and pin point platforms through a consumer-led lens. These platforms may not always align with your internal thinking and that is why this process is often so eye-opening. Not just in terms of what the platforms are, but also in terms of what each platform means to the consumer (whose mental model will often differ from yours within the industry).  

Using MotivBase Trends, we can study a category or product space to identify the dominant demand spaces that exist within. Each of these demand spaces will result in a platform - some which you've already got your eye on, and others which will be completely new.

'Double Click' into each platform to understand them completely through a consumer-led lens. Quantify its component parts and identify specific areas of growth and opportunity. 

Plot all the opportunities on the zone of innovation to pin point those specific demand spaces and its underlying platform that will yield the most value to your business given its growth trajectory and maturity.

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