MotivBase: Needs

We’ve created the world's only AI Anthropologist that can identify and quantify Pain Points based on market potential and consumer price threshold. MotivBase can do this at the category, product level, or even demand-level. The end result - job specifications in 5 day prints supported by our PhD anthropologists.

IDENTIFY THE MOST VALUABLE PROBLEMS CONSUMERS ARE TRYING TO SOLVE
Everyday, consumers are revealing millions of pain points in the product reviews they leave online. MotivBase Needs leverages our proprietary contextual mapping algorithm to analyze, map, cluster and assign value to these consumer-generated need states.
We never just hand you our technology. We support you to drive agile research transformation within your organization.
Every license comes with PhD support. The degree of which depends on the tier.
Access and training
We give you access to our technology and train you to get quick answers in short sprints of 15 minutes. 
Number of users depend on tiers of license and service.
Support from our PhDs
When you're looking to solve big and complex problems, our team of PhD anthropologists support you by conducting deep dives and delivering intricate JTBD reports in 5 day sprints.
Image by Sara Kurfeß
How companies use MotivBase Needs
Instead of wasting time and money bringing consumers into a studio to run discovery sessions, our clients are using Needs to uncover jobs through the richness of product review data in just a matter of days. Furthermore, they're using the quantification of jobs to prioritize opportunities that align with their competencies. 

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