Our leadership & advisory board
We wake up in the morning to drive consumer-led thinking and research transformation in the organizations that we partner with. We live, eat, and breathe cultural anthropology and the study of meaning.
Co-Founder & CEO
Ujwal is a cultural anthropologist and a pioneer in the field of digital ethnography and the study of implicit and symbolic meaning on the internet. He is also a best-selling author and an eternal student of phenomenology.
Co-Founder & President
Jason is a former creative director and management consultant with extensive experience in innovation, product and brand development. He is also a best selling author, and an avid gamer.
Chief Technology Officer
Pete is a computer scientist, an economist, and a software architect. He is also an eternal student of philosophy and phenomenology.
Elinor is a social scientist with over 15 years of field experience working across private sector, NGOs and Academia. She has a Ph.D. in political science from the University of Toronto and has been a key part of MotivBase's origin story.
Rocco is a senior R&D executive with an incredible success record across major companies (e.g. PepsiCo/P&G). He most recently served as the Chief Research Officer and SVP of R&D and Innovation for $4.5B privately held Del Monte Foods, Inc.
Beth is an entrepreneur with a proven track record in both the private and public sector (including serving in Romney's administration). Most recently, she served as the President of Commonwealth Future.
Charlie is a sought after advisor to Fortune 500 food companies. He is the CEO of Look East, a full-service PR firm specializing in building trust in food and agriculture.