We're a team of cultural anthropologists. We live and breathe meaning.

We help our clients decode the implicit meanings surrounding the topics, issues, ideas, trends, and even categories relevant to their business. It allows them to see the world purely through a consumer-led lens, and predict the future impact of trends and issues on their business - enabling a proactive vs. reactive strategy. 

Our work has driven more than $5B in new revenue. It has led to acquisitions, net new brand launches, product and brand renovations, and even corporate strategy decisions.
Watch a demo where our CEO outlines how our AI Anthropologist uses contextual intelligence to decode the topic of Sustainable Packaging.
The intangible currency shaping your business
Watch our CEO's keynote at TMRE 2020 where he unpacks the concept of symbolic capital and explains how it can be identified, measured, and tracked by studying the implicit meanings shaping ideas, trends, and topics in culture.
Image by Sara Kurfeß
How companies use MotivBase
Three common ways organizations leverage our capabilities to drive anthropological thinking through the organization in an agile and scalable manner.
How to model the future impact of significant events in culture
How to go beyond obvious short-term indicators to identify and track the early signals of long-term change.

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