The world’s first comprehensive search engine for consumer insight.

Powered by a Natural Language Processing algorithm that performs a social sciences analysis (ethnographic) on millions and millions of consumer interactions online.


Insight On Demand

Right now, millions and millions of people are revealing what is shaping consumer culture through the billions of interactions they’re having online. Leveraging a social sciences based Natural Language Processing engine, MotivBase analyzes consumer conversations relevant to your search to identify what attitudes and motivations are driving what people say and do.

The Cultural Glossary

Did you know that while there are over 170,000 words in the English language, we only use 3000 of those words to do 95% of the talking? That’s less than 2%. Through over eight years of social sciences research, our team discovered that the same can be said for consumer culture. There are a finite number of attitudes, values, motivations and fears that guide 95% of consumers decisions. Our algorithm finds them on an ongoing basis and identifies the patterns in which these four factors drive consumer interest and decision making around millions of topics and trends.

Increase your Company’s Cultural IQ

Unlike traditional Behavioral Analytics Tools that simply identify patterns about what people are saying and doing, MotivBase is the first and only big data tool capable of identifying, tracking and calculating the dominant cultural factors that shape a marketplace. We don’t just tell you what is happening. We tell you why, who’s driving it, and how far along it is as a trend.

Imagine having your finger

on the pulse of consumer culture

One Tool. Limitless Potential.

How MotivBase can truly personalize

your digital customer experience.

Please give us a few quick details to access the white paper.

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MotivBase's Natural Language Processing algorithm can analyze pretty much any text and identify the hidden meanings and patterns in culture. Which means, MotivBase can identify and cluster users, based on what they read, say, or even buy. All in a matter of seconds.  

These days pretty much every organization has an online presence, if not an e-commerce offering. Which means, finding ways to personalize a consumer's experience through one's online presence is a top priority for every organization, big or small. In the past, this has not been an easy task. It often requires the creation of rules in a CMS system, driven by manually created personas, and estimated content needs of these personas. 

MotivBase is going to change all day, and reduce the hassle and inaccuracy in the personalization of digital experience. Using the example of a retailer that leveraged MotivBase to personalize the baby registry building process online, this white paper will illustrate the power of MotivBase in transforming and automating the process of personalization. 

Instant validation

Instantly assess whether a new trend or idea is worthy of further exploration and if it potentially fits your company’s consumer strategy.

Build Better Briefs

Be more informed than ever before. Whether going into field for research, or assessing if your agency's work is culturally relevant.

Drive seasonal strategies

For all those moments that do not warrant thousands of dollars of spend in research, MotivBase offers a quick way to build and implement a consumer-led strategy.

Who is already using MotivBase?


How we created the world’s first

Artificially Intelligent Anthropologist

Almost 10 years ago, our CEO and Cultural Anthropologist Ujwal Arkalgud asked a question – is it possible to take the models and theories that make social science research so powerful and port them into the digital realm. In 2015, he launched MotivIndex, which became the first company to offer big data social science based research to Fortune 500 companies around the world. But with recent advances in Natural Language Processing and Machine Learning, the question of “can we access consumer motivations and values online” quickly became “can we build a machine to do it at a larger scale, with greater accuracy?”


Teaming with some of the most talented developers in North America we began work in 2016 to see if this could be achieved. After almost a decade of theoretical development and more than 2 years of product development and testing, MotivBase is ready for the world.


It’s an Artificially Intelligent Anthropologist. It performs on-demand ethnographies. Simply search a topic, and it will reveal the cultural forces at play.


There was a time, if you wanted to take a high-quality photograph, you needed to hire a specialist. 

But with the proliferation of the smart phone, and advances in technology, almost anyone can point, click and shoot something incredible.

But how?

First, experts took millions and millions of photos shot by regular people.

They analyzed the most common factors in some of the best photos like brightness, contrast, focus and saturation, to determine how they could teach a computer to learn about what made a photo better.

Today, any consumer can take incredible photos because the machine understands the context and reveals the clearest, most accurate picture ever.

We’ve done the same thing, but instead of analyzing pictures, 

we analyzed consumer culture.

We studied the interactions of over a million people and identified tens of millions of cultural artifacts (nothing but topics and combinations of topics) that people use to convey to the world, who they are, what they believe, and how they action on their beliefs. 

We then taught our MotivBase engine to identify the cultural artifacts or cultural topics conveyed in millions of ongoing consumer interactions online, and organize them into the four factors to deliver instant results. The outcome is a Natural Language Processing engine that constantly identifies new cultural artifacts that fall into these four factors, and allows you to search any topic, and get clear picture of what is driving the culture behind it.

We coded and organized these artifacts to look for patterns, and identified four factors that more than 95% of these artifacts fall into. We call these our cultural factors. These are attitudes, values, fears, and motivations. These four factors allow us to make sense of any topic in consumer culture.

Contact Us

We are excited to talk to you and learn about your business and its needs. Feel free to tell us a bit about yourself and we will get in touch. You can also email us directly at the address below.

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