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In late May we will deliver an updated ethnographic analysis on the future cultural impact of the coronavirus on consumers and culture.

To learn more about why and how our technology is able to wade through the noise and get to the early signals of contextual relevance, watch the short video below.


The COVID-19 crisis will change culture forever. The extent and range of change is what we are examining through our Signals and Trends platforms. In the first webinar, we identified six major demand spaces that make up the emerging signals of long-term impact. These demand spaces were category or industry agnostic. Once done, we then followed up with a second webinar where we identified early signals in six categories. You can view them both here. 


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