The world’s first comprehensive search engine for consumer insight.

Powered by a Natural Language Processing algorithm that performs a social sciences analysis (ethnographic) on millions and millions of consumer interactions online.


Search any trend or topic

Right now, millions and millions of people are revealing what is shaping consumer culture through the billions of interactions they’re having online. Leveraging a social sciences based Natural Language Processing engine, MotivBase analyzes consumer conversations relevant to your search to identify what attitudes and motivations are driving what people say and do.

Identify the people who care about this trend or topic

Instantly identify the socio-demographics of this consumer including their age, education, gender, social class and income.

Understand why people care about this topic or trend

MotivBase instantly delivers the dominant attitudes, motivations, values and fears that drive consumers in the context of the search topic.

Determine how mature that trend is, and its total market potential

MotivBase instantly maps the trend on the Everette Rogers inflection curve and also identified the currently market size versus the future market potential. 

Much much more

MotivBase will also tell you who the dominant influencers and brands are, identify the dominant news articles related to the topic, compare statistics to national averages, examine how a trend has changed over time, compare multiple topics and trends and much more. The best part is, we're barely scratching the surface of MotivBase's capabilities, which means our platform will make incredible leaps in the next 12 months. 

Imagine having your finger

on the pulse of consumer culture


One Tool. Limitless Potential.

Instant validation

Instantly assess whether a new trend or idea is worthy of further exploration and if it potentially fits your company’s consumer strategy.

Better Briefs

Be more informed than ever before. Whether going into field for research, or ensuring that your agency's work is culturally relevant.

Timely decisions

For all those moments that do not warrant thousands of dollars of spend in research, MotivBase offers a quick way to build and implement a consumer-led strategy.

How MotivBase can truly personalize

your digital customer experience.

Please give us a few quick details to access the white paper.

Which of the following best describes your role? *


MotivBase's Natural Language Processing algorithm can analyze pretty much any text and identify the hidden meanings and patterns in culture. Which means, MotivBase can identify and cluster users, based on what they read, say, or even buy. All in a matter of seconds.  

These days pretty much every organization has an online presence, if not an e-commerce offering. Which means, finding ways to personalize a consumer's experience through one's online presence is a top priority for every organization, big or small. In the past, this has not been an easy task. It often requires the creation of rules in a CMS system, driven by manually created personas, and estimated content needs of these personas. 

MotivBase is going to change all that, and reduce the hassle and inaccuracy in the personalization of digital experience. This white paper will shed some light on the power of MotivBase in transforming and automating the process of personalization.

Who is already using MotivBase?


How we created the world’s first

Artificially Intelligent Anthropologist

Almost 10 years ago, our CEO and Cultural Anthropologist Ujwal Arkalgud asked a question – is it possible to take the models and theories that make social science research so powerful and port them into the digital realm. In 2015, he launched MotivIndex, which became the first company to offer big data social science based research to Fortune 500 companies around the world. But with recent advances in Natural Language Processing and Machine Learning, the question of “can we access consumer motivations and values online” quickly became “can we build a machine to do it at a larger scale, with greater accuracy?”


Teaming with some of the most talented developers in North America we began work in 2016 to see if this could be achieved. After almost a decade of theoretical development and more than 2 years of product development and testing, MotivBase is ready for the world.


It’s an Artificially Intelligent Anthropologist. It performs on-demand ethnographies. Simply search a topic, and it will reveal the cultural forces at play.


But how?

Just like the English language where a mere 3000 words is all we need for over 99% of communication, we discovered early on that making sense of consumer culture also required a finite library.

This library, made up of just a few thousand factors that are permutations and combinations of motivations, attitudes, values and fears can help us make sense of 99% of the topics that consumers discuss every single day across the social web.

It took us eight years and studying over 1 million consumers 

to identify and build this finite yet vast library of factors.

Once we did that, the next task was the figure out how we could teach a system to understand these factors by understanding the millions of ways in which people naturally talk about these factors.

The outcome is a Natural Language Processing engine that constantly identifies the meanings behind the people, places, and things consumers talk about every day across the social web. Which makes our technology the only self-serve research tool in the world that can not just tell you what people care about in relation to a trend or topic, but can also tell you why.

So we created recipes for each factor. Made up of an intricate web of topics and relationships that millions of people across the web associate with each factor, these recipes provide our system a blueprint of each and every factor in our library and teach it to identify these factors when it examines millions of consumer conversations on a day to day basis.

Contact Us

We are excited to talk to you and learn about your business and its needs. Feel free to tell us a bit about yourself and we will get in touch. You can also email us directly at the address below.

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