PROJECT

Brand Innovation

Instead of identifying white space based on industry-led data likes syndicated trend reports, MotivBase Trends ensures you examine and pin point brand platforms through a consumer-led lens. These may not always align with your internal thinking and that is why this process is often so eye-opening. Not just in terms of what the opportunities are, but also in terms of what each platform means to the consumer.

Using MotivBase Trends, we can decode the consumer's mental model around a given trend or type of product. These result in the identification of demand spaces that can impact brand and package development through a purely consumer-led lens.

'Double Click' into each demand space to understand them completely through a consumer-led lens, identifying messaging, labeling, packaging, and purpose related specifications that are already bubbling to the surface. Each area is then quantified in terms of its population reach, maturity, and projected growth.

Plot all the opportunities on the zone of innovation to pin point those specific demand spaces that will yield the most value to your business given its growth trajectory and maturity.

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