Jason Partridge5 minWhy are performance nutrition bar sales dropping?How studying meaning can reveal the “why” behind market shifts and protect you from making hasty decisions. As many CPG teams will tell...
Jason Partridge5 minStop talking. Start Doing. How to Take the Innovation Leap. I used to work in advertising. Imagine massive teams of account executives, strategists, developers and creatives tasked to build...
Ujwal Arkalgud1 minKeynote: How AI can improve the process and outcomes of Observational EthnographyHow AI improves outcomes of ethnography and increases the joy of conducting ethnographic research and interpreting big and thick data sets.
