Jason Partridge2 minThe Why Meaning Matters Podcast: Season 2 is Back! In Season one, we tackled the role of anthropology in business. We also looked at why studying meaning was critical if you wanted to...
Jason Partridge4 minUnderstanding the Boob WindowHow consumer expectations for female superheroes are changing. For decades, the superhero universe has been dominated by men. Male...
Jason Partridge5 minWhy are performance nutrition bar sales dropping?How studying meaning can reveal the “why” behind market shifts and protect you from making hasty decisions. As many CPG teams will tell...
Jason Partridge5 minMood Management & SnackingUncovering Innovation Opportunities using the MotivBase & NielsenIQ Combined Service Tired of trend tools that give you a top 10 list but...
Ujwal Arkalgud4 minWhy meaning matters. What things mean are constantly changing and evolving in culture. And that has significant implications for the language we use when...
Jason Partridge4 minWill your business adapt or perish?Summary of our CEO Ujwal Arkalgud's conversation with Social Anthropologist, Gillian Tett.
Jason Partridge5 minStop talking. Start Doing. How to Take the Innovation Leap. I used to work in advertising. Imagine massive teams of account executives, strategists, developers and creatives tasked to build...
Ujwal Arkalgud1 minReport: Integrity in personal careAn ethnographic analysis of what integrity means in personal care to consumers in the United States.
Ujwal Arkalgud3 minWhat conditions must be met for an innovation to succeed?The field of phenomenology [the study of structures of experience and consciousness] distinguishes itself from the field of psychology by as
Ujwal Arkalgud4 minThe anatomy of a trendContrary to popular perception, a trend isn’t something that’s getting a lot of mentions at a point in time.
Jason Partridge3 minBack to the Future. Why innovation teams need to get back to business, before it’s too late. Ok. We made it. 2020 is in the rear view mirror. And sure. It wasn’t easy for some of our clients. Many innovation and insight teams had...
Ujwal Arkalgud1 minThe Webinar is this Thursday: How the social justice movement will impact food.Are you uncovering societal trends that will reshape how your company does business? In our upcoming webinar this Thursday, we will...
Ujwal Arkalgud2 minSolving for perception problems related to your brand or productA lot of us work on brands or products that are completely or partially misunderstood in culture. Of course figuring out that something...
Ujwal Arkalgud1 minDec 3: Webinar on Sustainable PackagingOur next webinar is inspired by the incredibly rich feedback we received during our keynote at TMRE 2020. Join us on Dec 3 for a webinar...
Ujwal Arkalgud2 minAre we in a permanent identity crisis?The philosopher and social scientist Max Weber made a stark judgment of American culture almost a hundred years ago. He noted that unlike...
Ujwal Arkalgud1 minThe intangible currency shaping the future of your businessSymbolic capital or social capital shapes the decisions we make as human beings every single day. This post will decode symbolic capital...
Ujwal Arkalgud1 minKeynote: How AI can improve the process and outcomes of Observational EthnographyHow AI improves outcomes of ethnography and increases the joy of conducting ethnographic research and interpreting big and thick data sets.