The Why Meaning Matters Podcast: Season 2 is Back!
In Season one, we tackled the role of anthropology in business. We also looked at why studying meaning was critical if you wanted to...
How we think
The structure of language mirrors the structure of the world.
- Ludwig Wittgenstein
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- 4 min
Understanding the Boob Window
How consumer expectations for female superheroes are changing. For decades, the superhero universe has been dominated by men. Male...
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- 5 min
Why are performance nutrition bar sales dropping?
How studying meaning can reveal the “why” behind market shifts and protect you from making hasty decisions. As many CPG teams will tell...
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- 5 min
Mood Management & Snacking
Uncovering Innovation Opportunities using the MotivBase & NielsenIQ Combined Service Tired of trend tools that give you a top 10 list but...
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Why meaning matters.
What things mean are constantly changing and evolving in culture. And that has significant implications for the language we use when...
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- 4 min
Will your business adapt or perish?
Summary of our CEO Ujwal Arkalgud's conversation with Social Anthropologist, Gillian Tett.
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- 5 min
Stop talking. Start Doing. How to Take the Innovation Leap.
I used to work in advertising. Imagine massive teams of account executives, strategists, developers and creatives tasked to build...
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- 1 min
Report: Integrity in personal care
An ethnographic analysis of what integrity means in personal care to consumers in the United States.
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- 3 min
What conditions must be met for an innovation to succeed?
The field of phenomenology [the study of structures of experience and consciousness] distinguishes itself from the field of psychology by as
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- 4 min
The anatomy of a trend
Contrary to popular perception, a trend isn’t something that’s getting a lot of mentions at a point in time.
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Back to the Future. Why innovation teams need to get back to business, before it’s too late.
Ok. We made it. 2020 is in the rear view mirror. And sure. It wasn’t easy for some of our clients. Many innovation and insight teams had...
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The Webinar is this Thursday: How the social justice movement will impact food.
Are you uncovering societal trends that will reshape how your company does business? In our upcoming webinar this Thursday, we will...
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- 2 min
Solving for perception problems related to your brand or product
A lot of us work on brands or products that are completely or partially misunderstood in culture. Of course figuring out that something...
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Dec 3: Webinar on Sustainable Packaging
Our next webinar is inspired by the incredibly rich feedback we received during our keynote at TMRE 2020. Join us on Dec 3 for a webinar...
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Are we in a permanent identity crisis?
The philosopher and social scientist Max Weber made a stark judgment of American culture almost a hundred years ago. He noted that unlike...
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The intangible currency shaping the future of your business
Symbolic capital or social capital shapes the decisions we make as human beings every single day. This post will decode symbolic capital...
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Keynote: How AI can improve the process and outcomes of Observational Ethnography
How AI improves outcomes of ethnography and increases the joy of conducting ethnographic research and interpreting big and thick data sets.