Ujwal Arkalgud
How organizations leverage MotivBase Signals
MotivBase Signals helps businesses track all the emerging signals of change so by the time a signal becomes a trend, our clients are ready.
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How we think
The structure of language mirrors the structure of the world.
- Ludwig Wittgenstein
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Ujwal Arkalgud
- 2 min
Learn to think like an anthropologist
Microcultures, our upcoming book, is about innovation. More specifically, it’s about a proven framework to help you think anthropologically.
Jason Partridge
- 7 min
Changing Buying Behavior: How Big Data Ethnography reveals both conscious and unconscious cues.
Ai Anthropology is revealing things consumers don't even know about themselves. And it's driving better innovation.
Jason Partridge
- 4 min
AI Anthropologist for JTBD: How organizations leverage MotivBase JOBS
Understanding the potential impact of changing a product is one of the key business problems our PhD Social Scientists are asked to solve us
Ujwal Arkalgud
- 6 min
Insight and innovation pros: Why big data ethnography research is critical to your front-end
There’s no other methodology that enables the identification symbolic capital (an intangible resource that grants one power, prestige, privi
Jason Partridge
- 4 min
The Art of Interpretation: Using pattern recognition to identify demand spaces.
MotivAI is an experimental feature that conducts a pattern recognition analysis and points out demand spaces in consumer culture.
Ujwal Arkalgud
- 3 min
Consumer-led vs. industry-led innovation. Are you building solutions that no one wants?
Most companies are industry-led. They define their businesses according to internal or industry created terms, definitions and constructs.
Jason Partridge
- 4 min
Crisitunity: How some innovation and research teams are responding to the Coronavirus Outbreak.
Innovation and R&D teams are having to rethink how they are going to maintain their research efforts, access the insights they require.
Jason Partridge
- 7 min
Self-Esteem in a time of isolation: How quarantine is giving birth to new meanings in culture.
And our habits have been drastically interrupted by the recent Covid-19 pandemic. I am not talking about the obvious things.
Ujwal Arkalgud
- 2 min
Using AI to decode human motivation on-demand.
MotivBase's AI uses a massive library of ethnographic factors, made up of thousands of motivations, fears, values and attitudes, to decode..
Ujwal Arkalgud
- 2 min
Technical innovation with MotivBase: Pin point opportunities through a consumer-led lens.
If you think consumers aren't talking about specific technical solutions in the context of your business, then you are missing out...
Ujwal Arkalgud
- 2 min
Packaging and brand innovation with MotivBase: How to speak the consumer's language
MotivBase enabled the identification of natural spaces of demand for packaging and brand innovation by studying meanings rather than words.
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