MotivBase enabled the identification of natural spaces of demand for packaging and brand innovation by studying meanings rather than words.

Uncovering consumer-led platforms for innovation using AI enabled ethnography.

Three common ways organizations leverage MotivBase's capabilities to drive agile research transformation and consumer-led thinking.

Every business is worried about the long-term impact of this pandemic on their consumer. Yet, they’re mostly reliant on research that is...

As president, I recently published an important white paper on the critical missing ingredient in the traditional SWOT analysis. Through...

I wish I could take credit for that headline. I really do. But truth be told, I “borrowed” it from one of my favorite clients. I was...

Anyone who follows fashion knows that there has been an increase in scrutiny when it comes to our wardrobe’s carbon impact on the...

Techniques like human-centered design do a great job of getting to shared habits and rituals but struggle to understand shared meanings.

In this series of posts we look at emerging trends that are identified and sized to fall in the zone of innovation using our MotivBase...

How a common practice of understanding consumers and building products inadvertently biases the organization away from diversity.

Symbolic or social capital is what drives consumer decisions, not logic or demographics. In this post, we explore how technology enables...

How we are leveraging our AI anthropology technology (and insight platform) to culturally track the impact of the COVID-19 crisis.