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The structure of language mirrors the structure of the world.

- Ludwig Wittgenstein

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1 min

Reimagining the SWOT analysis: How the consumer-led perspective improves any strategy.

As president, I recently published an important white paper on the critical missing ingredient in the traditional SWOT analysis. Through ...

Identifying long-term shifts in culture versus short-term chatter: Beware the “blip slip”

Jason Partridge

3 min

Identifying long-term shifts in culture versus short-term chatter: Beware the “blip slip”

I wish I could take credit for that headline. I really do. But truth be told, I “borrowed” it from one of my favorite clients. I was re...

A consumer-led perspective on carbon emission labeling in fashion.

Jason Partridge

3 min

A consumer-led perspective on carbon emission labeling in fashion.

Anyone who follows fashion knows that there has been an increase in scrutiny when it comes to our wardrobe’s carbon impact on the environ...

The Science of Meaning: The Role of Cultural Anthropology in Innovation

Ujwal Arkalgud

3 min

The Science of Meaning: The Role of Cultural Anthropology in Innovation

Techniques like human-centered design do a great job of getting to shared habits and rituals but struggle to understand shared meanings.

Immunity enhancing beverages: MotivBase MarketWatch presents the Latest Emerging Trend.

Jason Partridge

2 min

Immunity enhancing beverages: MotivBase MarketWatch presents the Latest Emerging Trend.

In this series of posts we look at emerging trends that are identified and sized to fall in the zone of innovation using our MotivBase Tr...

Falling for the millennial myth: Are you accidentally skewing your research to be less diverse?

Ujwal Arkalgud

5 min

Falling for the millennial myth: Are you accidentally skewing your research to be less diverse?

How a common practice of understanding consumers and building products inadvertently biases the organization away from diversity.

Revealing the secrets of symbolic capital

Ujwal Arkalgud

4 min

Revealing the secrets of symbolic capital

Symbolic or social capital is what drives consumer decisions, not logic or demographics. In this post, we explore how technology enables...

Making sense out of chaos: Understanding and tracking the cultural impact of the COVID-19 crisis

Ujwal Arkalgud

2 min

Making sense out of chaos: Understanding and tracking the cultural impact of the COVID-19 crisis

How we are leveraging our AI anthropology technology (and insight platform) to culturally track the impact of the COVID-19 crisis.

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