How organizations use Trends
Trends decodes the hidden meanings behind trends, categories, and societal changes so businesses can make informed innovation bets.
How organizations use Trends
Ujwal Arkalgud on This Anthro Life Podcast: The study of meaning with AI.
Starbucks and the grind ahead: Understanding the impact of COVID-19 on the culture of coffee.
Why it's important to study meaning rather than people.
Making your CINO look like a rockstar (Pt. 2): Using AI anthropology to educate senior executives.
Make your CINO look like a rockstar: Using an AI anthropologist to educate your senior executives.
Human vs. Machine: What most anthropologists and ethnographers don’t want to hear.
Prebiotic Fiber: MotivBase MarketWatch presents the Latest Emerging Trend.
The Zone of Innovation: Finding the best time for large organizations to bring a solution to market.
Contextual Intelligence: The key to MotivBase's AI Ethnography
Dear Researchers: If you want to make a difference, stop betting on cultural homogenization
Rethinking Futures Work and Scenario planning with a Consumer-led approach.