Studying the future doesn't need to involve the creation of made up future states. This article is about studying consumer-led futures.

MotivBase Signals helps businesses track all the emerging signals of change so by the time a signal becomes a trend, our clients are ready.

Microcultures, our upcoming book, is about innovation. More specifically, it’s about a proven framework to help you think anthropologically.

Ai Anthropology is revealing things consumers don't even know about themselves. And it's driving better innovation.

Understanding the potential impact of changing a product is one of the key business problems our PhD Social Scientists are asked to solve us

There’s no other methodology that enables the identification symbolic capital (an intangible resource that grants one power, prestige, privi

MotivAI is an experimental feature that conducts a pattern recognition analysis and points out demand spaces in consumer culture.

Most companies are industry-led. They define their businesses according to internal or industry created terms, definitions and constructs.

Innovation and R&D teams are having to rethink how they are going to maintain their research efforts, access the insights they require.

And our habits have been drastically interrupted by the recent Covid-19 pandemic. I am not talking about the obvious things.

MotivBase's AI uses a massive library of ethnographic factors, made up of thousands of motivations, fears, values and attitudes, to decode..

If you think consumers aren't talking about specific technical solutions in the context of your business, then you are missing out...