How we think

The structure of language mirrors the structure of the world.

- Ludwig Wittgenstein

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4 min

AI Anthropologist for JTBD: How organizations leverage MotivBase JOBS

Understanding the potential impact of changing a product is one of the key business problems our PhD Social Scientists are asked to solve us

Insight and innovation pros: Why big data ethnography research is critical to your front-end

Ujwal Arkalgud

6 min

Insight and innovation pros: Why big data ethnography research is critical to your front-end

There’s no other methodology that enables the identification symbolic capital (an intangible resource that grants one power, prestige, privi

The Art of Interpretation: Using pattern recognition to identify demand spaces.

Jason Partridge

4 min

The Art of Interpretation: Using pattern recognition to identify demand spaces.

MotivAI is an experimental feature that conducts a pattern recognition analysis and points out demand spaces in consumer culture.

Consumer-led vs. industry-led innovation. Are you building solutions that no one wants?

Ujwal Arkalgud

3 min

Consumer-led vs. industry-led innovation. Are you building solutions that no one wants?

Most companies are industry-led. They define their businesses according to internal or industry created terms, definitions and constructs.

Crisitunity: How some innovation and research teams are responding to the Coronavirus Outbreak.

Jason Partridge

4 min

Crisitunity: How some innovation and research teams are responding to the Coronavirus Outbreak.

Innovation and R&D teams are having to rethink how they are going to maintain their research efforts, access the insights they require.

Self-Esteem in a time of isolation: How quarantine is giving birth to new meanings in culture.

Jason Partridge

7 min

Self-Esteem in a time of isolation: How quarantine is giving birth to new meanings in culture.

And our habits have been drastically interrupted by the recent Covid-19 pandemic. I am not talking about the obvious things.

Using AI to decode human motivation on-demand.

Ujwal Arkalgud

2 min

Using AI to decode human motivation on-demand.

MotivBase's AI uses a massive library of ethnographic factors, made up of thousands of motivations, fears, values and attitudes, to decode..

Technical innovation with MotivBase: Pin point opportunities through a consumer-led lens.

Ujwal Arkalgud

2 min

Technical innovation with MotivBase: Pin point opportunities through a consumer-led lens.

If you think consumers aren't talking about specific technical solutions in the context of your business, then you are missing out...

Ujwal Arkalgud

2 min

Packaging and brand innovation with MotivBase: How to speak the consumer's language

MotivBase enabled the identification of natural spaces of demand for packaging and brand innovation by studying meanings rather than words.

Platform innovation with MotivBase: Unearthing the needs that matters most to your consumer.

Ujwal Arkalgud

1 min

Platform innovation with MotivBase: Unearthing the needs that matters most to your consumer.

Uncovering consumer-led platforms for innovation using AI enabled ethnography.

How companies leverage our capabilities: Having a cultural advantage over your competition

Ujwal Arkalgud

3 min

How companies leverage our capabilities: Having a cultural advantage over your competition

Three common ways organizations leverage MotivBase's capabilities to drive agile research transformation and consumer-led thinking.

Changing Expectations: How the crisis is creating new norms and knowledge within your customer base.

Jason Partridge

3 min

Changing Expectations: How the crisis is creating new norms and knowledge within your customer base.

Every business is worried about the long-term impact of this pandemic on their consumer. Yet, they’re mostly reliant on research that is...

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