How we think

Making your CINO look like a rockstar (Pt. 3): Using AI anthropology to educate senior executives.

A look at the 6 types of Chief Innovation Officers and how AI Anthropology can help you manage up.

Trends decodes the hidden meanings behind trends, categories, and societal changes so businesses can make informed innovation bets.

As COVID-19 led to a larger and more permanent shift in culture that will have a long term impact on the Starbucks’ ability to compete?

It's time to ditch that target consumer "persona". Imagine a world where 'the brief' for a brand doesn't consist of a target audience - i.e.

Better understand the "roll-up-the-sleeves" and work before research type of Chief Innovation Officer.

A series on the different types of Chief Innovation Officers and how AI Anthroplogy can make them look like rock stars.

Artificial Intelligence can help reduce the researcher bias in ethnography and make ethnographic analysis more reflexive.

In this series of posts we look at emerging trends that are identified and sized to fall in the zone of innovation using our MotivBase Trend

Our AI understands context the way a human anthropologist would. It is therefore able to perform a pure observational ethnography.

If you want to truly embrace diversity, then you need to think about re-examining commonly used approaches to research and insight gathering