How we think

The structure of language mirrors the structure of the world.

- Ludwig Wittgenstein

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Ethnography
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MarketWatch
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4 min

Why it's important to study meaning rather than people.

It's time to ditch that target consumer "persona". Imagine a world where 'the brief' for a brand doesn't consist of a target audience - i.e.

Making your CINO look like a rockstar (Pt. 2): Using AI anthropology to educate senior executives.

Jason Partridge

4 min

Making your CINO look like a rockstar (Pt. 2): Using AI anthropology to educate senior executives.

Better understand the "roll-up-the-sleeves" and work before research type of Chief Innovation Officer.

Make your CINO look like a rockstar: Using an AI anthropologist to educate your senior executives.

Jason Partridge

5 min

Make your CINO look like a rockstar: Using an AI anthropologist to educate your senior executives.

A series on the different types of Chief Innovation Officers and how AI Anthroplogy can make them look like rock stars.

Human vs. Machine: What most anthropologists and ethnographers don’t want to hear.

Ujwal Arkalgud

4 min

Human vs. Machine: What most anthropologists and ethnographers don’t want to hear.

Artificial Intelligence can help reduce the researcher bias in ethnography and make ethnographic analysis more reflexive.

Prebiotic Fiber: MotivBase MarketWatch presents the Latest Emerging Trend.

Jason Partridge

2 min

Prebiotic Fiber: MotivBase MarketWatch presents the Latest Emerging Trend.

In this series of posts we look at emerging trends that are identified and sized to fall in the zone of innovation using our MotivBase Trend

The Zone of Innovation: Finding the best time for large organizations to bring a solution to market.

Ujwal Arkalgud

3 min

The Zone of Innovation: Finding the best time for large organizations to bring a solution to market.

Contextual Intelligence: The key to MotivBase's AI Ethnography

Ujwal Arkalgud

2 min

Contextual Intelligence: The key to MotivBase's AI Ethnography

Our AI understands context the way a human anthropologist would. It is therefore able to perform a pure observational ethnography.

Dear Researchers: If you want to make a difference, stop betting on cultural homogenization

Ujwal Arkalgud

3 min

Dear Researchers: If you want to make a difference, stop betting on cultural homogenization

If you want to truly embrace diversity, then you need to think about re-examining commonly used approaches to research and insight gathering

Rethinking Futures Work and Scenario planning with a Consumer-led approach.

Ujwal Arkalgud

4 min

Rethinking Futures Work and Scenario planning with a Consumer-led approach.

Studying the future doesn't need to involve the creation of made up future states. This article is about studying consumer-led futures.

How organizations leverage MotivBase Signals

Ujwal Arkalgud

3 min

How organizations leverage MotivBase Signals

MotivBase Signals helps businesses track all the emerging signals of change so by the time a signal becomes a trend, our clients are ready.

Ujwal Arkalgud

2 min

Learn to think like an anthropologist

Microcultures, our upcoming book, is about innovation. More specifically, it’s about a proven framework to help you think anthropologically.

Changing Buying Behavior: How Big Data Ethnography reveals both conscious and unconscious cues.

Jason Partridge

7 min

Changing Buying Behavior: How Big Data Ethnography reveals both conscious and unconscious cues.

Ai Anthropology is revealing things consumers don't even know about themselves. And it's driving better innovation.

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