Ujwal Arkalgud
The Webinar is this Thursday: How the social justice movement will impact food.
Are you uncovering societal trends that will reshape how your company does business? In our upcoming webinar this Thursday, we will...
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How we think
The structure of language mirrors the structure of the world.
- Ludwig Wittgenstein
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Ujwal Arkalgud
- 2 min
Solving for perception problems related to your brand or product
A lot of us work on brands or products that are completely or partially misunderstood in culture. Of course figuring out that something...
Ujwal Arkalgud
- 1 min
Webinar: Impact of social justice on food
How will the social justice movement impact food? In this webinar, MotivBase's Chief Anthropologist and CEO, Ujwal Arkalgud, will outline...
Ujwal Arkalgud
- 2 min
Getting past short-term data blips.
I was speaking at a session organized by the Food Marketing Institute yesterday when someone asked me an important question. How do you...
Ujwal Arkalgud
- 1 min
Dec 3: Webinar on Sustainable Packaging
Our next webinar is inspired by the incredibly rich feedback we received during our keynote at TMRE 2020. Join us on Dec 3 for a webinar...
Ujwal Arkalgud
- 2 min
Are we in a permanent identity crisis?
The philosopher and social scientist Max Weber made a stark judgment of American culture almost a hundred years ago. He noted that unlike...
Ujwal Arkalgud
- 1 min
The intangible currency shaping the future of your business
Symbolic capital or social capital shapes the decisions we make as human beings every single day. This post will decode symbolic capital...
Ujwal Arkalgud
- 1 min
Keynote: How AI can improve the process and outcomes of Observational Ethnography
How AI improves outcomes of ethnography and increases the joy of conducting ethnographic research and interpreting big and thick data sets.
Ujwal Arkalgud
- 4 min
Is fake news really that fake?
Is fake news really that fake? If you examine our idea of what constitutes truth, you'll quickly realize that fake news isn't all that fake.
Jason Partridge
- 2 min
Sleep Enhancing Beverages: MotivBase Market Watch presents the latest emerging trend
Examining the trend of improving sleep and how PepsiCo and their new Driftwell beverage are taking aim to solve for this cultural trend.
Ujwal Arkalgud
- 1 min
MotivBase Crash Course
We often get asked by clients and friends in the industry about getting a good outline of what we do, how we do it, and most importantly,...
Jason Partridge
- 6 min
Making your CINO look like a rockstar (Pt. 3): Using AI anthropology to educate senior executives.
A look at the 6 types of Chief Innovation Officers and how AI Anthropology can help you manage up.
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