Jason Partridge
Stop talking. Start Doing. How to Take the Innovation Leap.
I used to work in advertising. Imagine massive teams of account executives, strategists, developers and creatives tasked to build...
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How we think
The structure of language mirrors the structure of the world.
- Ludwig Wittgenstein
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Jason Partridge
- 4 min
Testing Concepts: Using AI Anthropology to Test Innovation Concepts
Test and validate innovation concepts and propositions through AI Anthropology without needing to recruit and talk to consumers.
Ujwal Arkalgud
- 1 min
Ferrara and MotivBase: Case Study presented at Quirks Virtual Event
Ferrara and MotivBase: Case Study on decoding the evolving meanings around halloween in the midst of the pandemic.
Ujwal Arkalgud
- 1 min
Report: Integrity in personal care
An ethnographic analysis of what integrity means in personal care to consumers in the United States.
Ujwal Arkalgud
- 2 min
How we differ from other data science and trend prediction providers
How an Anthropological approach to decode meaning differs from a data science or mentions based approach to trend analysis and prediction.
Jason Partridge
- 6 min
The secret to some of last year’s most successful CPG innovations
Some of the largest CPG brands in the world are turning to a new philosophy when it comes to consumer research. It’s agile. It’s...
Ujwal Arkalgud
- 2 min
Relativism vs. Realism: Why things aren't as they seem
We live in a world of linguistic relativism, not realism. Nothing has meaning in and of itself. Everything has meaning in a context...
Ujwal Arkalgud
- 4 min
How our technology captures meaning
What specifically is meaning? It refers to the words we use when we are trying to explain or make sense of something in the world around us.
Ujwal Arkalgud
- 3 min
What conditions must be met for an innovation to succeed?
The field of phenomenology [the study of structures of experience and consciousness] distinguishes itself from the field of psychology by as
Ujwal Arkalgud
- 2 min
Job alert: Digital Architect (Canada)
Job Canada: Digital Architect
Ujwal Arkalgud
- 4 min
The anatomy of a trend
Contrary to popular perception, a trend isn’t something that’s getting a lot of mentions at a point in time.
Jason Partridge
- 3 min
Back to the Future. Why innovation teams need to get back to business, before it’s too late.
Ok. We made it. 2020 is in the rear view mirror. And sure. It wasn’t easy for some of our clients. Many innovation and insight teams had...
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