In Season one, we tackled the role of anthropology in business. We also looked at why studying meaning was critical if you wanted to...

Uncovering Innovation Opportunities using the MotivBase & NielsenIQ Combined Service Tired of trend tools that give you a top 10 list but...

How an Anthropological approach to decode meaning differs from a data science or mentions based approach to trend analysis and prediction.

Are you uncovering societal trends that will reshape how your company does business? In our upcoming webinar this Thursday, we will...

How will the social justice movement impact food? In this webinar, MotivBase's Chief Anthropologist and CEO, Ujwal Arkalgud, will outline...

Our next webinar is inspired by the incredibly rich feedback we received during our keynote at TMRE 2020. Join us on Dec 3 for a webinar...

How AI improves outcomes of ethnography and increases the joy of conducting ethnographic research and interpreting big and thick data sets.

We often get asked by clients and friends in the industry about getting a good outline of what we do, how we do it, and most importantly,...

Trends decodes the hidden meanings behind trends, categories, and societal changes so businesses can make informed innovation bets.

Ujwal Arkalgud on This Anthro Life Podcast: The study of meaning with AI.

Our AI understands context the way a human anthropologist would. It is therefore able to perform a pure observational ethnography.

MotivBase Signals helps businesses track all the emerging signals of change so by the time a signal becomes a trend, our clients are ready.

Understanding the potential impact of changing a product is one of the key business problems our PhD Social Scientists are asked to solve us

MotivAI is an experimental feature that conducts a pattern recognition analysis and points out demand spaces in consumer culture.

Uncovering consumer-led platforms for innovation using AI enabled ethnography.

I wish I could take credit for that headline. I really do. But truth be told, I “borrowed” it from one of my favorite clients. I was...