Jason Partridge
The Why Meaning Matters Podcast: Season 2 is Back!
In Season one, we tackled the role of anthropology in business. We also looked at why studying meaning was critical if you wanted to...
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How we think
The structure of language mirrors the structure of the world.
- Ludwig Wittgenstein
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Jason Partridge
- 5 min
Mood Management & Snacking
Uncovering Innovation Opportunities using the MotivBase & NielsenIQ Combined Service Tired of trend tools that give you a top 10 list but...
Ujwal Arkalgud
- 2 min
How we differ from other data science and trend prediction providers
How an Anthropological approach to decode meaning differs from a data science or mentions based approach to trend analysis and prediction.
Ujwal Arkalgud
- 1 min
The Webinar is this Thursday: How the social justice movement will impact food.
Are you uncovering societal trends that will reshape how your company does business? In our upcoming webinar this Thursday, we will...
Ujwal Arkalgud
- 1 min
Webinar: Impact of social justice on food
How will the social justice movement impact food? In this webinar, MotivBase's Chief Anthropologist and CEO, Ujwal Arkalgud, will outline...
Ujwal Arkalgud
- 1 min
Dec 3: Webinar on Sustainable Packaging
Our next webinar is inspired by the incredibly rich feedback we received during our keynote at TMRE 2020. Join us on Dec 3 for a webinar...
Ujwal Arkalgud
- 1 min
Keynote: How AI can improve the process and outcomes of Observational Ethnography
How AI improves outcomes of ethnography and increases the joy of conducting ethnographic research and interpreting big and thick data sets.
Ujwal Arkalgud
- 1 min
MotivBase Crash Course
We often get asked by clients and friends in the industry about getting a good outline of what we do, how we do it, and most importantly,...
Ujwal Arkalgud
- 3 min
How organizations use Trends
Trends decodes the hidden meanings behind trends, categories, and societal changes so businesses can make informed innovation bets.
Ujwal Arkalgud
- 1 min
Ujwal Arkalgud on This Anthro Life Podcast: The study of meaning with AI.
Ujwal Arkalgud on This Anthro Life Podcast: The study of meaning with AI.
Ujwal Arkalgud
- 2 min
Contextual Intelligence: The key to MotivBase's AI Ethnography
Our AI understands context the way a human anthropologist would. It is therefore able to perform a pure observational ethnography.
Ujwal Arkalgud
- 3 min
How organizations leverage MotivBase Signals
MotivBase Signals helps businesses track all the emerging signals of change so by the time a signal becomes a trend, our clients are ready.
Jason Partridge
- 4 min
AI Anthropologist for JTBD: How organizations leverage MotivBase JOBS
Understanding the potential impact of changing a product is one of the key business problems our PhD Social Scientists are asked to solve us
Jason Partridge
- 4 min
The Art of Interpretation: Using pattern recognition to identify demand spaces.
MotivAI is an experimental feature that conducts a pattern recognition analysis and points out demand spaces in consumer culture.
Ujwal Arkalgud
- 1 min
Platform innovation with MotivBase: Unearthing the needs that matters most to your consumer.
Uncovering consumer-led platforms for innovation using AI enabled ethnography.
Jason Partridge
- 3 min
Identifying long-term shifts in culture versus short-term chatter: Beware the “blip slip”
I wish I could take credit for that headline. I really do. But truth be told, I “borrowed” it from one of my favorite clients. I was...
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