Jason Partridge
Why are performance nutrition bar sales dropping?
How studying meaning can reveal the “why” behind market shifts and protect you from making hasty decisions. As many CPG teams will tell...
How we think
The structure of language mirrors the structure of the world.
- Ludwig Wittgenstein
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Jason Partridge
- 5 min
Why are immune support supplement sales dropping?
Why are immune supplements dropping in sales? And what impact did COVID-19 have on the culture of immune supplements?
Jason Partridge
- 2 min
Sleep Enhancing Beverages: MotivBase Market Watch presents the latest emerging trend
Examining the trend of improving sleep and how PepsiCo and their new Driftwell beverage are taking aim to solve for this cultural trend.
Jason Partridge
- 6 min
Making your CINO look like a rockstar (Pt. 3): Using AI anthropology to educate senior executives.
A look at the 6 types of Chief Innovation Officers and how AI Anthropology can help you manage up.
Jason Partridge
- 5 min
Starbucks and the grind ahead: Understanding the impact of COVID-19 on the culture of coffee.
As COVID-19 led to a larger and more permanent shift in culture that will have a long term impact on the Starbucks’ ability to compete?
Jason Partridge
- 4 min
Making your CINO look like a rockstar (Pt. 2): Using AI anthropology to educate senior executives.
Better understand the "roll-up-the-sleeves" and work before research type of Chief Innovation Officer.
Jason Partridge
- 2 min
Prebiotic Fiber: MotivBase MarketWatch presents the Latest Emerging Trend.
In this series of posts we look at emerging trends that are identified and sized to fall in the zone of innovation using our MotivBase Trend
Jason Partridge
- 3 min
A consumer-led perspective on carbon emission labeling in fashion.
Anyone who follows fashion knows that there has been an increase in scrutiny when it comes to our wardrobe’s carbon impact on the...
Jason Partridge
- 2 min
Immunity enhancing beverages: MotivBase MarketWatch presents the Latest Emerging Trend.
In this series of posts we look at emerging trends that are identified and sized to fall in the zone of innovation using our MotivBase...