Jason Partridge5 minWhy are performance nutrition bar sales dropping?How studying meaning can reveal the “why” behind market shifts and protect you from making hasty decisions. As many CPG teams will tell...
Jason Partridge5 minWhy are immune support supplement sales dropping? Why are immune supplements dropping in sales? And what impact did COVID-19 have on the culture of immune supplements?
Jason Partridge2 minSleep Enhancing Beverages: MotivBase Market Watch presents the latest emerging trendExamining the trend of improving sleep and how PepsiCo and their new Driftwell beverage are taking aim to solve for this cultural trend.
Jason Partridge6 minMaking your CINO look like a rockstar (Pt. 3): Using AI anthropology to educate senior executives.A look at the 6 types of Chief Innovation Officers and how AI Anthropology can help you manage up.
Jason Partridge5 minStarbucks and the grind ahead: Understanding the impact of COVID-19 on the culture of coffee. As COVID-19 led to a larger and more permanent shift in culture that will have a long term impact on the Starbucks’ ability to compete?
Jason Partridge4 minMaking your CINO look like a rockstar (Pt. 2): Using AI anthropology to educate senior executives. Better understand the "roll-up-the-sleeves" and work before research type of Chief Innovation Officer.
Jason Partridge2 minPrebiotic Fiber: MotivBase MarketWatch presents the Latest Emerging Trend.In this series of posts we look at emerging trends that are identified and sized to fall in the zone of innovation using our MotivBase Trend
Jason Partridge3 minA consumer-led perspective on carbon emission labeling in fashion. Anyone who follows fashion knows that there has been an increase in scrutiny when it comes to our wardrobe’s carbon impact on the...
Jason Partridge2 minImmunity enhancing beverages: MotivBase MarketWatch presents the Latest Emerging Trend. In this series of posts we look at emerging trends that are identified and sized to fall in the zone of innovation using our MotivBase...