Jason Partridge4 minThe Fart of WarHow consumers understand the environmental impact of methane production from cows and dairy farming.
Ujwal Arkalgud4 minWhy meaning matters. What things mean are constantly changing and evolving in culture. And that has significant implications for the language we use when...
Jason Partridge5 minWhy are immune support supplement sales dropping? Why are immune supplements dropping in sales? And what impact did COVID-19 have on the culture of immune supplements?
Jason Partridge5 minThe Self-Care SnareWhy growth in supplements is less about self-care and more about proactive management of one's health and wellbeing.
Jason Partridge4 minWill your business adapt or perish?Summary of our CEO Ujwal Arkalgud's conversation with Social Anthropologist, Gillian Tett.
Ujwal Arkalgud4 minThe difference between what people say and what they mean.It's important to make a distinction between what people say and what they mean by what they say. The Anthro-Lens allows us to do this.
Ujwal Arkalgud3 minSustainable packaging (for beverages) is not just about the environment.The most dominant set of meanings that consumers associate with sustainable packaging is one of quality ingredients and quality products.
Ujwal Arkalgud1 minFerrara and MotivBase: Case Study presented at Quirks Virtual Event Ferrara and MotivBase: Case Study on decoding the evolving meanings around halloween in the midst of the pandemic.
Ujwal Arkalgud1 minReport: Integrity in personal careAn ethnographic analysis of what integrity means in personal care to consumers in the United States.
Ujwal Arkalgud2 minHow we differ from other data science and trend prediction providersHow an Anthropological approach to decode meaning differs from a data science or mentions based approach to trend analysis and prediction.
Ujwal Arkalgud2 minRelativism vs. Realism: Why things aren't as they seemWe live in a world of linguistic relativism, not realism. Nothing has meaning in and of itself. Everything has meaning in a context...
Ujwal Arkalgud4 minWhat are implicit meanings? What specifically is meaning? It refers to the words we use when we are trying to explain or make sense of something in the world around us.
Ujwal Arkalgud3 minWhat conditions must be met for an innovation to succeed?The field of phenomenology [the study of structures of experience and consciousness] distinguishes itself from the field of psychology by as
Jason Partridge3 minBack to the Future. Why innovation teams need to get back to business, before it’s too late. Ok. We made it. 2020 is in the rear view mirror. And sure. It wasn’t easy for some of our clients. Many innovation and insight teams had...
Ujwal Arkalgud2 minSolving for perception problems related to your brand or productA lot of us work on brands or products that are completely or partially misunderstood in culture. Of course figuring out that something...
Ujwal Arkalgud2 minAre we in a permanent identity crisis?The philosopher and social scientist Max Weber made a stark judgment of American culture almost a hundred years ago. He noted that unlike...
Ujwal Arkalgud1 minThe intangible currency shaping the future of your businessSymbolic capital or social capital shapes the decisions we make as human beings every single day. This post will decode symbolic capital...
Ujwal Arkalgud4 minIs fake news really that fake?Is fake news really that fake? If you examine our idea of what constitutes truth, you'll quickly realize that fake news isn't all that fake.
Ujwal Arkalgud4 minWhy it's important to study meaning rather than people.It's time to ditch that target consumer "persona". Imagine a world where 'the brief' for a brand doesn't consist of a target audience - i.e.
Jason Partridge5 minMake your CINO look like a rockstar: Using an AI anthropologist to educate your senior executives. A series on the different types of Chief Innovation Officers and how AI Anthroplogy can make them look like rock stars.