Jason Partridge
The Fart of War
How consumers understand the environmental impact of methane production from cows and dairy farming.
How we think
The structure of language mirrors the structure of the world.
- Ludwig Wittgenstein
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Ujwal Arkalgud
- 4 min
Why meaning matters.
What things mean are constantly changing and evolving in culture. And that has significant implications for the language we use when...
Jason Partridge
- 5 min
Why are immune support supplement sales dropping?
Why are immune supplements dropping in sales? And what impact did COVID-19 have on the culture of immune supplements?
Jason Partridge
- 5 min
The Self-Care Snare
Why growth in supplements is less about self-care and more about proactive management of one's health and wellbeing.
Jason Partridge
- 4 min
Will your business adapt or perish?
Summary of our CEO Ujwal Arkalgud's conversation with Social Anthropologist, Gillian Tett.
Ujwal Arkalgud
- 4 min
The difference between what people say and what they mean.
It's important to make a distinction between what people say and what they mean by what they say. The Anthro-Lens allows us to do this.
Ujwal Arkalgud
- 3 min
Sustainable packaging (for beverages) is not just about the environment.
The most dominant set of meanings that consumers associate with sustainable packaging is one of quality ingredients and quality products.
Ujwal Arkalgud
- 1 min
Ferrara and MotivBase: Case Study presented at Quirks Virtual Event
Ferrara and MotivBase: Case Study on decoding the evolving meanings around halloween in the midst of the pandemic.
Ujwal Arkalgud
- 1 min
Report: Integrity in personal care
An ethnographic analysis of what integrity means in personal care to consumers in the United States.
Ujwal Arkalgud
- 2 min
How we differ from other data science and trend prediction providers
How an Anthropological approach to decode meaning differs from a data science or mentions based approach to trend analysis and prediction.
Ujwal Arkalgud
- 2 min
Relativism vs. Realism: Why things aren't as they seem
We live in a world of linguistic relativism, not realism. Nothing has meaning in and of itself. Everything has meaning in a context...
Ujwal Arkalgud
- 4 min
How our technology captures meaning
What specifically is meaning? It refers to the words we use when we are trying to explain or make sense of something in the world around us.
Ujwal Arkalgud
- 3 min
What conditions must be met for an innovation to succeed?
The field of phenomenology [the study of structures of experience and consciousness] distinguishes itself from the field of psychology by as
Jason Partridge
- 3 min
Back to the Future. Why innovation teams need to get back to business, before it’s too late.
Ok. We made it. 2020 is in the rear view mirror. And sure. It wasn’t easy for some of our clients. Many innovation and insight teams had...
Ujwal Arkalgud
- 2 min
Solving for perception problems related to your brand or product
A lot of us work on brands or products that are completely or partially misunderstood in culture. Of course figuring out that something...
Ujwal Arkalgud
- 2 min
Are we in a permanent identity crisis?
The philosopher and social scientist Max Weber made a stark judgment of American culture almost a hundred years ago. He noted that unlike...
Ujwal Arkalgud
- 1 min
The intangible currency shaping the future of your business
Symbolic capital or social capital shapes the decisions we make as human beings every single day. This post will decode symbolic capital...
Ujwal Arkalgud
- 4 min
Is fake news really that fake?
Is fake news really that fake? If you examine our idea of what constitutes truth, you'll quickly realize that fake news isn't all that fake.
Ujwal Arkalgud
- 4 min
Why it's important to study meaning rather than people.
It's time to ditch that target consumer "persona". Imagine a world where 'the brief' for a brand doesn't consist of a target audience - i.e.
Jason Partridge
- 5 min
Make your CINO look like a rockstar: Using an AI anthropologist to educate your senior executives.
A series on the different types of Chief Innovation Officers and how AI Anthroplogy can make them look like rock stars.