Emerging Trends

How we think

The structure of language mirrors the structure of the world.

- Ludwig Wittgenstein

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Ethnography
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MarketWatch
Trends

Jason Partridge

5 min

Make your CINO look like a rockstar: Using an AI anthropologist to educate your senior executives.

A series on the different types of Chief Innovation Officers and how AI Anthroplogy can make them look like rock stars.

Ujwal Arkalgud

3 min

The Zone of Innovation: Finding the best time for large organizations to bring a solution to market.

Ujwal Arkalgud

3 min

Dear Researchers: If you want to make a difference, stop betting on cultural homogenization

If you want to truly embrace diversity, then you need to think about re-examining commonly used approaches to research and insight gathering

Ujwal Arkalgud

4 min

Rethinking Futures Work and Scenario planning with a Consumer-led approach.

Studying the future doesn't need to involve the creation of made up future states. This article is about studying consumer-led futures.

Jason Partridge

7 min

Changing Buying Behavior: How Big Data Ethnography reveals both conscious and unconscious cues.

Ai Anthropology is revealing things consumers don't even know about themselves. And it's driving better innovation.

Ujwal Arkalgud

6 min

Insight and innovation pros: Why big data ethnography research is critical to your front-end

There’s no other methodology that enables the identification symbolic capital (an intangible resource that grants one power, prestige, privi

Ujwal Arkalgud

3 min

Consumer-led vs. industry-led innovation. Are you building solutions that no one wants?

Most companies are industry-led. They define their businesses according to internal or industry created terms, definitions and constructs.

Jason Partridge

7 min

Self-Esteem in a time of isolation: How quarantine is giving birth to new meanings in culture.

And our habits have been drastically interrupted by the recent Covid-19 pandemic. I am not talking about the obvious things.

Jason Partridge

3 min

Changing Expectations: How the crisis is creating new norms and knowledge within your customer base.

Every business is worried about the long-term impact of this pandemic on their consumer. Yet, they’re mostly reliant on research that is ...

Jason Partridge

3 min

A consumer-led perspective on carbon emission labeling in fashion.

Anyone who follows fashion knows that there has been an increase in scrutiny when it comes to our wardrobe’s carbon impact on the environ...

Ujwal Arkalgud

3 min

The Science of Meaning: The Role of Cultural Anthropology in Innovation

Techniques like human-centered design do a great job of getting to shared habits and rituals but struggle to understand shared meanings.

Jason Partridge

2 min

Immunity enhancing beverages: MotivBase MarketWatch presents the Latest Emerging Trend.

In this series of posts we look at emerging trends that are identified and sized to fall in the zone of innovation using our MotivBase Tr...

Ujwal Arkalgud

5 min

Falling for the millennial myth: Are you accidentally skewing your research to be less diverse?

How a common practice of understanding consumers and building products inadvertently biases the organization away from diversity.

Ujwal Arkalgud

2 min

Making sense out of chaos: Understanding and tracking the cultural impact of the COVID-19 crisis

How we are leveraging our AI anthropology technology (and insight platform) to culturally track the impact of the COVID-19 crisis.

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