When people think about MotivBase, the first word they usually think about is “Meaning”. Meaning is what we are obsessed with. Because...

A research technology company's purpose isn't just to get the work done. It's to enable the conditions necessary to improve decision making.

How consumer expectations for female superheroes are changing. For decades, the superhero universe has been dominated by men. Male...

Why are immune supplements dropping in sales? And what impact did COVID-19 have on the culture of immune supplements?

Why growth in supplements is less about self-care and more about proactive management of one's health and wellbeing.

The future of food delivery. How an anthropological approach can show us where the real opportunities lie.

If your organization plays in the women's health space, then you should be building solutions that create equity in health treatment.

It's important to make a distinction between what people say and what they mean by what they say. The Anthro-Lens allows us to do this.

The most dominant set of meanings that consumers associate with sustainable packaging is one of quality ingredients and quality products.

I used to work in advertising. Imagine massive teams of account executives, strategists, developers and creatives tasked to build...

Test and validate innovation concepts and propositions through AI Anthropology without needing to recruit and talk to consumers.

An ethnographic analysis of what integrity means in personal care to consumers in the United States.

The field of phenomenology [the study of structures of experience and consciousness] distinguishes itself from the field of psychology by as

Contrary to popular perception, a trend isn’t something that’s getting a lot of mentions at a point in time.

Is fake news really that fake? If you examine our idea of what constitutes truth, you'll quickly realize that fake news isn't all that fake.

A series on the different types of Chief Innovation Officers and how AI Anthroplogy can make them look like rock stars.

The Zone of Innovation: Finding the best time for large organizations to bring a solution to market.

If you want to truly embrace diversity, then you need to think about re-examining commonly used approaches to research and insight gathering

Studying the future doesn't need to involve the creation of made up future states. This article is about studying consumer-led futures.

Ai Anthropology is revealing things consumers don't even know about themselves. And it's driving better innovation.