Emerging Trends

How we think

The structure of language mirrors the structure of the world.

- Ludwig Wittgenstein

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Jason Partridge

4 min

The future of food delivery in America.

The future of food delivery. How an anthropological approach can show us where the real opportunities lie.

How women’s health will be won by innovators who challenge the current state of inequality.

Jason Partridge

3 min

How women’s health will be won by innovators who challenge the current state of inequality.

If your organization plays in the women's health space, then you should be building solutions that create equity in health treatment.

The difference between what people say and what they mean.

Ujwal Arkalgud

4 min

The difference between what people say and what they mean.

It's important to make a distinction between what people say and what they mean by what they say. The Anthro-Lens allows us to do this.

Sustainable packaging (for beverages) is not just about the environment.

Ujwal Arkalgud

3 min

Sustainable packaging (for beverages) is not just about the environment.

The most dominant set of meanings that consumers associate with sustainable packaging is one of quality ingredients and quality products.

Stop talking. Start Doing. How to Take the Innovation Leap.

Jason Partridge

5 min

Stop talking. Start Doing. How to Take the Innovation Leap.

I used to work in advertising. Imagine massive teams of account executives, strategists, developers and creatives tasked to build...

Testing Concepts: Using AI Anthropology to Test Innovation Concepts

Jason Partridge

4 min

Testing Concepts: Using AI Anthropology to Test Innovation Concepts

Test and validate innovation concepts and propositions through AI Anthropology without needing to recruit and talk to consumers.

Ujwal Arkalgud

1 min

Report: Integrity in personal care

An ethnographic analysis of what integrity means in personal care to consumers in the United States.

What conditions must be met for an innovation to succeed?

Ujwal Arkalgud

3 min

What conditions must be met for an innovation to succeed?

The field of phenomenology [the study of structures of experience and consciousness] distinguishes itself from the field of psychology by as

Ujwal Arkalgud

4 min

The anatomy of a trend

Ujwal Arkalgud

4 min

Is fake news really that fake?

Is fake news really that fake? If you examine our idea of what constitutes truth, you'll quickly realize that fake news isn't all that fake.

Make your CINO look like a rockstar: Using an AI anthropologist to educate your senior executives.

Jason Partridge

5 min

Make your CINO look like a rockstar: Using an AI anthropologist to educate your senior executives.

A series on the different types of Chief Innovation Officers and how AI Anthroplogy can make them look like rock stars.

The Zone of Innovation: Finding the best time for large organizations to bring a solution to market.

Ujwal Arkalgud

3 min

The Zone of Innovation: Finding the best time for large organizations to bring a solution to market.

Dear Researchers: If you want to make a difference, stop betting on cultural homogenization

Ujwal Arkalgud

3 min

Dear Researchers: If you want to make a difference, stop betting on cultural homogenization

If you want to truly embrace diversity, then you need to think about re-examining commonly used approaches to research and insight gathering

Rethinking Futures Work and Scenario planning with a Consumer-led approach.

Ujwal Arkalgud

4 min

Rethinking Futures Work and Scenario planning with a Consumer-led approach.

Studying the future doesn't need to involve the creation of made up future states. This article is about studying consumer-led futures.

Changing Buying Behavior: How Big Data Ethnography reveals both conscious and unconscious cues.

Jason Partridge

7 min

Changing Buying Behavior: How Big Data Ethnography reveals both conscious and unconscious cues.

Ai Anthropology is revealing things consumers don't even know about themselves. And it's driving better innovation.

Insight and innovation pros: Why big data ethnography research is critical to your front-end

Ujwal Arkalgud

6 min

Insight and innovation pros: Why big data ethnography research is critical to your front-end

There’s no other methodology that enables the identification symbolic capital (an intangible resource that grants one power, prestige, privi

Consumer-led vs. industry-led innovation. Are you building solutions that no one wants?

Ujwal Arkalgud

3 min

Consumer-led vs. industry-led innovation. Are you building solutions that no one wants?

Most companies are industry-led. They define their businesses according to internal or industry created terms, definitions and constructs.

Self-Esteem in a time of isolation: How quarantine is giving birth to new meanings in culture.

Jason Partridge

7 min

Self-Esteem in a time of isolation: How quarantine is giving birth to new meanings in culture.

And our habits have been drastically interrupted by the recent Covid-19 pandemic. I am not talking about the obvious things.

Changing Expectations: How the crisis is creating new norms and knowledge within your customer base.

Jason Partridge

3 min

Changing Expectations: How the crisis is creating new norms and knowledge within your customer base.

Every business is worried about the long-term impact of this pandemic on their consumer. Yet, they’re mostly reliant on research that is...

A consumer-led perspective on carbon emission labeling in fashion.

Jason Partridge

3 min

A consumer-led perspective on carbon emission labeling in fashion.

Anyone who follows fashion knows that there has been an increase in scrutiny when it comes to our wardrobe’s carbon impact on the...

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