When people think about MotivBase, the first word they usually think about is “Meaning”. Meaning is what we are obsessed with. Because...

I'm happy to announce a series of new developments coming to MotivBase Trends in January 2022. It's been a fantastic year for us, not...

How consumers understand the environmental impact of methane production from cows and dairy farming.

A research technology company's purpose isn't just to get the work done. It's to enable the conditions necessary to improve decision making.

How consumer expectations for female superheroes are changing. For decades, the superhero universe has been dominated by men. Male...

Just because alternative meats are selling well, it does not mean that consumers are ready for plant-proteins. We explore why.

How studying meaning can reveal the “why” behind market shifts and protect you from making hasty decisions. As many CPG teams will tell...

Could thinking about meaning have kept England's most-moneyed football clubs from going offside? When 12 of Europe’s top football (or...

Uncovering Innovation Opportunities using the MotivBase & NielsenIQ Combined Service Tired of trend tools that give you a top 10 list but...

What things mean are constantly changing and evolving in culture. And that has significant implications for the language we use when...

Why are immune supplements dropping in sales? And what impact did COVID-19 have on the culture of immune supplements?

We are very excited to announce the addition of a new 'microcultures filter' feature to our application to improve the speed and ease of...