How we think

The structure of language mirrors the structure of the world.

- Ludwig Wittgenstein

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Ethnography
Announcement
MarketWatch
Trends

1 min

Keynote: How AI can improve the process and outcomes of Observational Ethnography

How AI improves outcomes of ethnography and increases the joy of conducting ethnographic research and interpreting big and thick data sets.

Ujwal Arkalgud

4 min

Is fake news really that fake?

Is fake news really that fake? If you examine our idea of what constitutes truth, you'll quickly realize that fake news isn't all that fake.

Sleep Enhancing Beverages: MotivBase Market Watch presents the latest emerging trend

Jason Partridge

2 min

Sleep Enhancing Beverages: MotivBase Market Watch presents the latest emerging trend

Examining the trend of improving sleep and how PepsiCo and their new Driftwell beverage are taking aim to solve for this cultural trend.

Ujwal Arkalgud

1 min

MotivBase Crash Course

We often get asked by clients and friends in the industry about getting a good outline of what we do, how we do it, and most importantly,...

Making your CINO look like a rockstar (Pt. 3): Using AI anthropology to educate senior executives.

Jason Partridge

6 min

Making your CINO look like a rockstar (Pt. 3): Using AI anthropology to educate senior executives.

A look at the 6 types of Chief Innovation Officers and how AI Anthropology can help you manage up.

Ujwal Arkalgud

3 min

How organizations use Trends

Trends decodes the hidden meanings behind trends, categories, and societal changes so businesses can make informed innovation bets.

Ujwal Arkalgud

1 min

Ujwal Arkalgud on This Anthro Life Podcast: The study of meaning with AI.

Starbucks and the grind ahead: Understanding the impact of COVID-19 on the culture of coffee.

Jason Partridge

5 min

Starbucks and the grind ahead: Understanding the impact of COVID-19 on the culture of coffee.

As COVID-19 led to a larger and more permanent shift in culture that will have a long term impact on the Starbucks’ ability to compete?

Why it's important to study meaning rather than people.

Ujwal Arkalgud

4 min

Why it's important to study meaning rather than people.

It's time to ditch that target consumer "persona". Imagine a world where 'the brief' for a brand doesn't consist of a target audience - i.e.

Making your CINO look like a rockstar (Pt. 2): Using AI anthropology to educate senior executives.

Jason Partridge

4 min

Making your CINO look like a rockstar (Pt. 2): Using AI anthropology to educate senior executives.

Better understand the "roll-up-the-sleeves" and work before research type of Chief Innovation Officer.

Make your CINO look like a rockstar: Using an AI anthropologist to educate your senior executives.

Jason Partridge

5 min

Make your CINO look like a rockstar: Using an AI anthropologist to educate your senior executives.

A series on the different types of Chief Innovation Officers and how AI Anthroplogy can make them look like rock stars.

Human vs. Machine: What most anthropologists and ethnographers don’t want to hear.

Ujwal Arkalgud

4 min

Human vs. Machine: What most anthropologists and ethnographers don’t want to hear.

Artificial Intelligence can help reduce the researcher bias in ethnography and make ethnographic analysis more reflexive.

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