Just because alternative meats are selling well, it does not mean that consumers are ready for plant-proteins. We explore why.

How studying meaning can reveal the “why” behind market shifts and protect you from making hasty decisions. As many CPG teams will tell...

Could thinking about meaning have kept England's most-moneyed football clubs from going offside? When 12 of Europe’s top football (or...

Uncovering Innovation Opportunities using the MotivBase & NielsenIQ Combined Service Tired of trend tools that give you a top 10 list but...

What things mean are constantly changing and evolving in culture. And that has significant implications for the language we use when...

Why are immune supplements dropping in sales? And what impact did COVID-19 have on the culture of immune supplements?

We are very excited to announce the addition of a new 'microcultures filter' feature to our application to improve the speed and ease of...

Why growth in supplements is less about self-care and more about proactive management of one's health and wellbeing.

MotivBase's partnership with Nielsen will help to identify and predict cultural trends and the impact they have on products and performance.

How myths develop and turn into facts of nature in culture. How we can use our understanding of myths for innovation.

Summary of our CEO Ujwal Arkalgud's conversation with Social Anthropologist, Gillian Tett.

The future of food delivery. How an anthropological approach can show us where the real opportunities lie.