The desperate need for measurable foresight
Let’s face it, the modern foresight practice is a bit of a mess. But more on that later. Almost every major corporation is investing in...
How we think
The structure of language mirrors the structure of the world.
- Ludwig Wittgenstein
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- 2 min
MotivBase joins forces with Lux Research
I’m truly excited to announce today that we’ve joined forces with Boston-based Lux Research to expand and accelerate the development of...
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- 2 min
Hiring: Researchers with proficiency in Japanese, Mandarin, Portuguese (Advanced Degrees preferred)
This is your opportunity to join a company that is at the cutting edge of cultural anthropology, big data, and AI. We are pioneers in the...
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The Why Meaning Matters Podcast: Season 2 is Back!
In Season one, we tackled the role of anthropology in business. We also looked at why studying meaning was critical if you wanted to...
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- 7 min
Twenty Questions Insight and Innovation Teams Can Answer with MotivBase
When people think about MotivBase, the first word they usually think about is “Meaning”. Meaning is what we are obsessed with. Because...
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New features in 2022: Improvements to MotivBase Trends
I'm happy to announce a series of new developments coming to MotivBase Trends in January 2022. It's been a fantastic year for us, not...
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The Fart of War
How consumers understand the environmental impact of methane production from cows and dairy farming.
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The problem with self-serve research
A research technology company's purpose isn't just to get the work done. It's to enable the conditions necessary to improve decision making.
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- 4 min
Understanding the Boob Window
How consumer expectations for female superheroes are changing. For decades, the superhero universe has been dominated by men. Male...
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Are plant proteins really the way of the future?
Just because alternative meats are selling well, it does not mean that consumers are ready for plant-proteins. We explore why.
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Why are performance nutrition bar sales dropping?
How studying meaning can reveal the “why” behind market shifts and protect you from making hasty decisions. As many CPG teams will tell...
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Looking Back on the Business of the Super League Through an Anthro-Lens
Could thinking about meaning have kept England's most-moneyed football clubs from going offside? When 12 of Europe’s top football (or...