Ujwal Arkalgud7 minThe desperate need for measurable foresightLet’s face it, the modern foresight practice is a bit of a mess. But more on that later. Almost every major corporation is investing in...
Ujwal Arkalgud2 minMotivBase joins forces with Lux ResearchI’m truly excited to announce today that we’ve joined forces with Boston-based Lux Research to expand and accelerate the development of...
Ujwal Arkalgud2 minHiring: Researchers, China/Japan Focus (Advanced Degrees preferred)This is your opportunity to join a company that is at the cutting edge of cultural anthropology, big data, and AI. We are pioneers in the...
Jason Partridge2 minThe Why Meaning Matters Podcast: Season 2 is Back! In Season one, we tackled the role of anthropology in business. We also looked at why studying meaning was critical if you wanted to...
Jason Partridge7 minTwenty Questions Insight and Innovation Teams Can Answer with MotivBaseWhen people think about MotivBase, the first word they usually think about is “Meaning”. Meaning is what we are obsessed with. Because...
Ujwal Arkalgud3 minNew features in 2022: Improvements to MotivBase TrendsI'm happy to announce a series of new developments coming to MotivBase Trends in January 2022. It's been a fantastic year for us, not...
Jason Partridge4 minThe Fart of WarHow consumers understand the environmental impact of methane production from cows and dairy farming.
Ujwal Arkalgud1 minThe problem with self-serve researchA research technology company's purpose isn't just to get the work done. It's to enable the conditions necessary to improve decision making.
Jason Partridge4 minUnderstanding the Boob WindowHow consumer expectations for female superheroes are changing. For decades, the superhero universe has been dominated by men. Male...
Ujwal Arkalgud4 minAre plant proteins really the way of the future? Just because alternative meats are selling well, it does not mean that consumers are ready for plant-proteins. We explore why.
Jason Partridge5 minWhy are performance nutrition bar sales dropping?How studying meaning can reveal the “why” behind market shifts and protect you from making hasty decisions. As many CPG teams will tell...
John Fabiano5 minLooking Back on the Business of the Super League Through an Anthro-Lens Could thinking about meaning have kept England's most-moneyed football clubs from going offside? When 12 of Europe’s top football (or...