Let’s face it, the modern foresight practice is a bit of a mess. But more on that later. Almost every major corporation is investing in...

I’m truly excited to announce today that we’ve joined forces with Boston-based Lux Research to expand and accelerate the development of...

This is your opportunity to join a company that is at the cutting edge of cultural anthropology, big data, and AI. We are pioneers in the...

In Season one, we tackled the role of anthropology in business. We also looked at why studying meaning was critical if you wanted to...

When people think about MotivBase, the first word they usually think about is “Meaning”. Meaning is what we are obsessed with. Because...

I'm happy to announce a series of new developments coming to MotivBase Trends in January 2022. It's been a fantastic year for us, not...

How consumers understand the environmental impact of methane production from cows and dairy farming.

A research technology company's purpose isn't just to get the work done. It's to enable the conditions necessary to improve decision making.

How consumer expectations for female superheroes are changing. For decades, the superhero universe has been dominated by men. Male...

Just because alternative meats are selling well, it does not mean that consumers are ready for plant-proteins. We explore why.

How studying meaning can reveal the “why” behind market shifts and protect you from making hasty decisions. As many CPG teams will tell...

Could thinking about meaning have kept England's most-moneyed football clubs from going offside? When 12 of Europe’s top football (or...