BIG IDEA IN 89 WORDS
People inadvertently reveal their unspoken motivations while chatting online, especially when using a pseudonym. Companies are trying to tap into this in order to circumvent the flaws of traditional methods and save time/money.
We’ve built an AI Cultural Anthropologist that uncovers the motivational DNA behind topics (anything people care about) and even users (based on their past actions). It allows our clients to measure the value of trends, and more importantly, decode those underlying real opportunities that traditional trend tracking methods miss.