We wake up in the morning to drive consumer-led thinking and research transformation in the organizations that we partner with. We live, eat, and breathe cultural anthropology.
Big, thick data + AI = Big Data Ethnography
Almost 10 years ago, our CEO and Cultural Anthropologist Ujwal Arkalgud asked a question – is it possible to take the models and theories that make social science research so powerful and scale them with big data? In 2015, he launched MotivIndex, which became the first company to offer big data ethnographic research to Fortune 500 companies around the world. But with recent advances in Natural Language Processing and Machine Learning, the question of “can we access consumer motivations and values online” quickly became “can we build a machine to do it at a larger scale, with greater accuracy?”
Teaming with some of the most talented developers in North America we began work in 2016 to see if this could be achieved. After almost a decade of theoretical development and more than 2 years of product development and testing, MotivBase is ready for the world. It performs on-demand big data ethnographies. Simply search a topic, and it will reveal the cultural forces at play.
MotivBase is a global research technology company
We support our clients by studying consumers in 13+ countries through observational big data ethnography.