The desperate need for measurable foresight
Let’s face it, the modern foresight practice is a bit of a mess. But more on that later. Almost every major corporation is investing in...
More than 70% of the meanings behind words, ideas, and concepts in culture are implied. Less than 30% is expressed.
To truly understand a topic, we need to decode the implicit meanings behind what people talk about. That is what we do with our technology.
Interview with our CEO, Ujwal Arkalgud, on the topic of sustainability and why organizations are getting it wrong.
Techniques like human-centered design do a great job of getting to shared habits and rituals but struggle to understand underlying shared meanings that affect how human beings interpret issues and topics.
The words we use in the context of something gives meaning to that something. We all partake in the process of creating and assigning meaning to the world around us.