MotivBase is a global research technology company.
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EMERGING TREND:
Immunity enhancing beverages
In this series of posts we look at emerging trends that are identified and sized to fall in the zone of innovation using our MotivBase Trends Platform.
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Modeling and measuring the volatility of trends and issues in culture
The industry-led lens casts a distorted image of the growth and value of trends and issues in culture. In this video, our CEO talks about how we can solve this problem by studying and quantifying the language of meaning that consumers create around trends and issues.
Techniques like human-centered design do a great job of getting to shared habits and rituals but struggle to understand underlying shared meanings that affect how human beings interpret issues and topics.
Let's do more than just talk about diversity. Let's begin by shedding light on the fact that traditional frames of research continue to bet on cultural homogenization.
