The intangible currency shaping your business
Watch our CEO's keynote at TMRE 2020 where he unpacks the concept of symbolic capital and explains how it can be identified, measured, and tracked to shape front-end innovation.
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Are you looking to tackle some of the biggest challenges facing business and society? Join our team of cultural anthropologists and technologists.
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We work with organizations seeking growth not just through the creation of products and solutions, but also through the resolution of social and environmental problems.
Modeling and measuring the volatility of trends and issues in culture
The industry-led lens casts a distorted image of the growth and value of trends and issues in culture. In this video, our CEO talks about how we can solve this problem by studying and quantifying the language of meaning that consumers create around trends and issues.
Techniques like human-centered design do a great job of getting to shared habits and rituals but struggle to understand underlying shared meanings that affect how human beings interpret issues and topics.
Let's do more than just talk about diversity. Let's begin by shedding light on the fact that traditional frames of research continue to bet on cultural homogenization.