MotivBase is an AI Anthropologist that can decode the subtext behind what people talk about. 
We do technology-enabled observational ethnography for innovation purposes.
Contextual Intelligence

Understanding context is critical to our AI Anthropologist's ability to decode meaning. 

Consumer-led Futures

How to leverage the consumer's breadcrumbs to identify, quantify, and decode future scenarios. 

MotivBase is a global research technology company. 
Learn more about our passion, history, and values.
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WATCH:
The intangible currency shaping your business
Watch our CEO's keynote at TMRE 2020 where he unpacks the concept of symbolic capital and explains how it can be identified, measured, and tracked to shape front-end innovation.
Join our team
Are you looking to tackle some of the biggest challenges facing business and society? Join our team of cultural anthropologists and technologists.
Partner with us
We work with organizations seeking growth not just through the creation of products and solutions, but also through the resolution of social and environmental problems.
Illustrated White Cats
Modeling and measuring the volatility of trends and issues in culture
The industry-led lens casts a distorted image of the growth and value of trends and issues in culture. In this video, our CEO talks about how we can solve this problem by studying and quantifying the language of meaning that consumers create around trends and issues.

Techniques like human-centered design do a great job of getting to shared habits and rituals but struggle to understand underlying shared meanings that affect how human beings interpret issues and topics.

Let's do more than just talk about diversity. Let's begin by shedding light on the fact that traditional frames of research continue to bet on cultural homogenization.

Image by Sara Kurfeß
How to model the future impact of significant events in culture.
How to go beyond obvious short-term indicators to identify and track the early signals of long-term change.
Image by Franck V.
MAN VS. MACHINE

What most anthropologists and ethnographers don’t want to hear

Image by Xavier Teo
CARBON NEUTRAL?

A consumer-led perspective on carbon emission labeling in the fashion & shoe industry

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